Real Estate Marketing Strategies Top Agents UseTopic: Real Estate Technology
Share You can sell your house even in a difficult market. It just takes hard work, patience, and strategic marketing. Here is a list of techniques to help you effectively market and sell your home.
Determine the value of the house. If you are not a realtor, the best thing to do is get a free market analysis from a Realtor to find out what your home would sell for in the current market. Going online and searching the major home marketing websites will show what houses in your neighborhood are being listed for, giving you an idea of your home’s value.
De-clutter and stage your home so it is as neutral as possible—this strategy makes your home appealing to a wider range of buyers. Take down personal photos and other personal items so it is easier for prospective buyers to imagine living there. Pack out as much stuff as possible—after all you are moving anyway—the less stuff in the closets the better! Try decorating the house as an inviting bed and breakfast.
Once your house is ready for the market it is time to take pictures. It is important for others to be able to get an accurate view of your home via the web and other advertising. The better the pictures the more your house will stand out from the competition.
Create appealing flyers with pictures of your "market ready" home. Make sure you put the square footage, number of bedrooms and bathrooms, type of flooring, kind of garage if any, yearly taxes, price, and unique features of your house.
Make signs up and put them in your yard and on major roads with arrows pointing the way to your house. The signs should have the price, bedrooms, bathrooms (if more than one), and a few descriptive words (beautiful, cozy, modern, etc.).
Order postcards, or make posters with good pictures of your house, important details, and your contact information.
Once you have all your information and advertising materials together it is time to start marketing. Put up your signs—the more the better. Place the flyers in a brochure holder that can be attached to your yard sign, and send out the postcards to your neighborhood, nearby apartment complexes, duplexes or other rental areas. Contact local lenders to find out what kind of credit score and what kind of documents a buyer will need to get pre-approved.
List your house on websites such as Craigslist and Postlets.com—these are great ways to advertise for free. There are a plethora of other websites that you can advertise on as well—some cost a minimal fee so be careful.
Advertise for the open house. Sending out postcards to the neighborhood and surrounding area 2-7 days before an open house is an effective way to get the word out. Post the open house on Craigslist, and put up signs with the day and time of the open house about a week before it happens. Put balloons to the signs a day before and the day of the open house to help grab people’s attention.
Host an open house. This allows a larger number of people to go through the house which means more prospective buyers.
Make sure you get back with everyone who calls or looks at your home. If you do not readily know details of your house like the age of the roof and furnace, make sure you keep the information in an easy to reach place so when people call you can answer all their questions. Be courteous, friendly, and offer to help them with the mortgage pre-approval process. Make sure you have a purchase contract ready and have read through it so you can walk buyers through the document. Don’t be shy about asking someone who seems very interested in your house if they would like to make an offer.
Be patient and keep up with the housing market—make sure your house is priced ahead of the market. Houses priced behind the market tend not to sell. It’s high competition out there. If you use the above strategies to create quality and thorough advertising, be persistent, and stay ahead of the market you are sure to have the best chance of selling your home.
NOTE: If you hire a realtor to market your house make sure you know what he/she will be doing to market your house and what you can except for his/her services. Don’t assume a realtor will do all the above techniques as well as the extra networking and MLS services. Ask so you are not frustrated or disappointed with your realtor.